Why ‘Visa Wellington On a Plate’ Is a Must-Visit Food Festival in New Zealand

Why ‘Visa Wellington On a Plate’ Is a Must-Visit Food Festival in New Zealand


If you’re a food lover planning to visit New Zealand in August, there’s one event you simply cannot miss — Visa Wellington On a Plate. Often called WOAP, this is New Zealand’s biggest and most exciting food festival. It takes place in Wellington, the country’s vibrant capital, and runs throughout the month of August.

Whether you’re into burgers, fine dining, cocktails, or quirky food experiences, Visa Wellington On a Plate has something for everyone. From award-winning chefs to hidden gems, this festival brings the entire city alive with taste.

What Is Visa Wellington On a Plate?

Visa Wellington On a Plate is an annual food and drink festival held in Wellington every August. It’s a month-long celebration of local cuisine, creative menus, and innovative drinks — all crafted by the city’s top chefs and restaurants.

The festival started in 2009 and has grown bigger and better each year. It now includes hundreds of unique events, showcasing the very best of New Zealand’s culinary talent.

Festival Highlights (2025 Edition)

WOAP is not just one event — it’s a series of fun and flavorful experiences. Here are the key highlights:

1. Burger Wellington

This is the most loved part of Visa Wellington On a Plate. Over 200 restaurants and cafes compete by creating unique, mouth-watering burgers, many using local ingredients and creative themes.

Visitors can try as many burgers as they want and vote online for their favorites.

Top Tip: Try burgers from both popular spots and small eateries — some of the best surprises come from unknown places!

2. Cocktail Wellington

Mixologists from Wellington’s best bars serve up limited-edition cocktails, often inspired by local stories, ingredients, or even famous characters. These cocktails are often paired with a small bite or snack, creating a perfect match.

Don’t forget to grab a Cocktail Passport from the official WOAP website or app — it helps you keep track of what you’ve tried and where to go next.

3. Dine Wellington

Restaurants across the city prepare special menus, some with multiple courses, designed only for the festival. These menus often showcase seasonal produce and local traditions.

It’s a great chance to taste the creativity of Wellington’s chefs without breaking the bank.

 4. Pop-Up Events & Collaborations

WOAP also features themed pop-up dining experiences — think “dining in the dark,” rooftop BBQs, or 90s throwback menus. Many of these are one-night-only, so it’s best to book early.

You might also find chef collaborations, where two top talents team up for a once-in-a-lifetime menu.

Top Picks for Foodies in 2025

Here are a few must-try experiences expected in 2025:

  • Plant-Based Burger Craze: With the rise of veganism, many places will offer creative plant-based options.
  • Craft Beer & Burger Pairings: Perfect for fans of Wellington’s famous beer culture.
  • Dessert-Only Nights: Pop-ups dedicated to sweets, pastries, and chocolate-based delights.

Stay tuned to the official WOAP website or social pages for announcements!

Tips to Enjoy Visa Wellington On a Plate

To make the most of the festival, keep these simple tips in mind:

1. Plan Ahead

Many events, especially the pop-ups and fine dining menus, sell out fast. Bookmark your favorites and book early.

2. Use the WOAP App or Website

WOAP has a user-friendly app and website where you can:

  • Browse all listings
  • Book tickets
  • See maps
  • Vote for burgers and cocktails

3. Set a Budget

With so many options, it’s easy to spend more than planned. Decide on a daily or weekly budget. Many burgers and cocktails are affordable, while high-end menus can cost more.

4. Walk Around the City

Wellington is compact, and many restaurants are close to each other. You can walk between venues while enjoying the city’s scenic views and street art.

5. Share Your Experience

Tag your photos on Instagram with hashtags like #WOAP and #WellingtonOnAPlate. Some venues even run competitions for the best foodie photos.

Why It’s Great for Tourists and Locals Alike

WOAP is more than just food. It’s a cultural event that reflects the spirit of Wellington — creative, welcoming, and proudly local.

For tourists, it’s the perfect way to:

  • Explore the city
  • Meet locals
  • Taste dishes that reflect Kiwi identity

For locals, it’s a chance to support home-grown businesses and discover something new in their own city.

Sustainability at the Festival

WOAP is also known for its commitment to sustainability. Many venues:

  • Use biodegradable packaging
  • Focus on food waste reduction
  • Highlight eco-friendly ingredients and local sourcing

It’s food you can feel good about enjoying!

How to Get There

Wellington is well connected by air, train, and ferry. The festival takes place all over the city, with the central area (Lambton Quay, Cuba Street, Courtenay Place) being the hotspot.

There’s no single ticket for the entire festival — you pay as you go, depending on the venue or event.

Conclusion: A Delicious Reason to Visit Wellington

Visa Wellington On a Plate is not just New Zealand’s biggest food festival — it’s one of the most creative and enjoyable events in the Southern Hemisphere. Whether you’re a burger lover, a cocktail explorer, or someone who enjoys a good meal with good company, WOAP offers something unforgettable.

So if you’re planning a trip to New Zealand in August, make sure Wellington is on your list. Before you travel, don’t forget to check out the New Zealand Visa process to ensure a smooth journey. Bring your appetite — because you’ll need it!